CPM (Cost Per Mille) is the cost to reach 1,000 views. Formula: CPM = (price / views) × 1000. This is a basic metric in online marketing.

CPV (Cost Per View) is the cost of a single view. Formula: CPV = price / views. Useful for comparing different campaigns.

Engagement Rate shows how active the influencer's community is. Formula: ER = (likes + comments) / views × 100%. A good ER is above 3%.

VTR (View Through Rate) shows what % of followers watch content. Formula: VTR = views / followers × 100%. Low VTR (<5%) with high followers may indicate bought/fake followers.

Compare the influencer's CPM with the average for their category and platform. If CPM is >50% higher than average - you're likely overpaying. Our calculator does this automatically.

Average CPM ranges from 30-150 PLN depending on platform (YouTube more expensive, TikTok cheaper), category (Tech/Business more expensive, Lifestyle cheaper) and account size.

Create a campaign, add selected influencers, set a budget and track collaboration statuses (contact, negotiation, confirmed). After publication, add post links and monitor results in real time.

Add a link to a published post (Instagram, TikTok, YouTube) and the system automatically fetches and updates stats - views, likes, comments. This lets you see real campaign ROI.

Basic influencer analysis is free. Pro plan gives access to campaign management, post tracking and advanced reports.

Our data comes from anonymous submissions by agencies and brands using our tool. The more users, the more accurate the data.