Pricing Calculator

Estimate how much a collaboration with an influencer should cost based on their reach and market benchmarks.

How it works?

1
Enter username
Type a username or paste a profile link
2
Reach analysis
We fetch view data and match CPM from market benchmarks
3
Price list
We generate estimated prices for different collaboration types

e.g. @cristiano, youtube.com/@mkbhd

Full analysis in calculator

How much does an influencer collaboration cost?

Influencer collaboration costs depend on many factors: platform, category, account size, reach and content type. Our calculator provides estimated prices based on CPM (cost per 1,000 views) — the standard metric in the advertising industry.

How do we calculate prices?

The formula is straightforward: price = (average views / 1,000) × CPM × content type multiplier. CPM comes from our market benchmarks, which vary based on:

  • Platform — YouTube has the highest CPM, Instagram is mid-range, TikTok has the lowest
  • Category — Tech and Business have higher CPM than Entertainment or Lifestyle
  • Content type — a dedicated video costs more than a mention; a bundle (post + story + reels) costs more than a single post

Typical influencer rates

Average collaboration prices:

  • Nano influencer (1K-10K) — $50-200 per post
  • Micro influencer (10K-100K) — $200-1,200 per post
  • Macro influencer (100K-1M) — $1,200-6,000 per post
  • Mega influencer (1M+) — $6,000-25,000+ per post

These rates are approximate — the exact price depends on negotiations, seasonality, exclusivity and campaign specifics. Our calculator provides more precise estimates because it factors in the influencer's actual views and category.

Frequently Asked Questions

How are prices calculated?
Prices are based on average CPM (cost per 1,000 views) for the given platform and category. We multiply CPM by the influencer's average views and apply a multiplier for each content type.
Are the prices accurate?
These are estimates based on market benchmarks. Actual prices may vary depending on negotiations, seasonality, exclusivity, and other factors.
What do the content types mean?
A dedicated video/post is content fully focused on the brand. A mention is a brief reference in a larger piece. A bundle combines multiple formats in one campaign.
Why do prices differ between platforms?
YouTube has the highest CPM (longer, high-value content), Instagram is mid-range, and TikTok has the lowest CPM but highest organic reach.