Influencer Marketing
Tools
Analyze influencers for free. Check engagement, pricing, credibility and compare profiles on YouTube, Instagram and TikTok.
Engagement Rate Calculator
Check influencer engagement rate and compare against platform and category benchmarks.
Fake Followers Checker
Analyze influencer account credibility. Detect bots and suspicious accounts.
Pricing Calculator
Estimate influencer collaboration costs based on market CPM benchmarks.
Influencer Comparison
Compare 2-3 influencers side by side. Engagement, reach, CPM — all in one view.
Search Influencers
Find influencers by niche, platform, country and follower count. Database of 12,000+ creators.
Why use our tools?
Market data
Benchmarks based on analysis of thousands of influencers. CPM, engagement rate and VTR across 17 categories and 3 platforms.
Real-time data
Stats fetched directly from YouTube, Instagram and TikTok. Real-time analysis of current performance.
No signup required
All tools are free and require no registration. Enter an influencer name and see the results.
How to analyze influencers before a collaboration?
Influencer marketing is one of the most effective advertising channels, but choosing the right creator requires analysis. Follower count alone isn't enough — the key metrics are engagement rate, view-to-follower ratio (VTR) and audience quality.
Our tools help at every stage of the influencer selection process:
- Engagement Rate Calculator — compare an influencer's ER against benchmarks for their platform (YouTube, Instagram, TikTok) and category (beauty, gaming, tech, sport and 13 more).
- Fake Followers Checker — detect suspicious accounts. We analyze 3 indicators: engagement vs benchmark, VTR and likes-to-comments ratio.
- Pricing Calculator — don't overpay for collaborations. We estimate prices based on market CPM averages, the influencer's views and content type.
- Influencer Comparison — compare up to 3 creators side by side, even from different platforms.
- Search Influencers — browse a database of 12,000+ creators by niche, platform, country and account size.
Supported platforms and categories
All tools work with YouTube, Instagram and TikTok. Benchmarks cover 17 categories: Lifestyle, Beauty, Fitness, Sport, Gaming, Tech, Business, Food, Travel, Fashion, Education, Entertainment, Music, Kids, Pets, Art and Other.
Who are these tools for?
These tools are designed for marketers, influencer marketing agencies, brand managers and business owners planning influencer collaborations. They're also useful for creators themselves — to check their own stats and benchmark against competitors.