Dwayne Johnson
Instagram@therock
Open profileArtist, family man, tequila sipster ~ not in that order 🤎🥃
Music🌍 OTHER390.7M followers
Analyze in calculator👀
Worth considering — pay attention to details
Quick assessment of Dwayne Johnson based on data from Instagram
✓
Engagement
8.0% — above average
✓
Ad Density
8% — few ads
✗
VTR
2% — low
Estimated CPM: 60 PLN · Reach: 390.7M followers
Statistics
FollowersTotal follower/subscriber count
390.7M
Avg ViewsAverage views per post/video (from recent content)
5.9M
Engagement RateRatio of interactions (likes + comments) to views. Higher = more engaged audience.
7.95%
0.8% vs benchmark
View-Through RatePercentage of followers who actually view the content. Shows real reach.
1.5%
13% vs benchmark
Est. CPMEstimated cost per 1,000 views. Lower = cheaper advertising.
60 USD
50 USD vs benchmark
Performance
Average views by content type
Engagement (likes vs comments)
Content Mix
videos
9 (75%)
carousels
3 (25%)
Audience & Content
Top Hashtags
#abffhonors#abff2026#iconaward#projectrock#pr8#bestintraining#thatsawrap#devito#jumanji#valentinesday#1#papatui#goldenglobes
Mentions
@goldenglobes@bowedtie@kazustudios@americanblackfilmfestival@yvettemariejones@redcarpetimages@kelbpics@flanneryunderwood@ilariaurbinati@projectrock
Sponsorship & Ads
Ad Density
How often the influencer posts sponsored content
8% (Low)
Estimated CPM
60 USD
Market benchmark: 25–95 USD (avg 50 USD)