CPM Calculator

Calculate cost per 1,000 views (CPM), CPV and CPE. Compare your results against market benchmarks for 23 categories.

How it works?

Enter price

Type the amount you pay the influencer for a post or campaign

Add views

Enter the number of views or expected impressions

See results

Get CPM, CPV and CPE instantly — compare with benchmarks below

Enter the amount you pay the influencer and the number of views (or expected impressions) to calculate CPM.

Campaign / post price

USD

Views / impressions

Enter both price and views to see results.

Full analysis in calculator

What is CPM and how to calculate it?

CPM (Cost Per Mille) is one of the most important metrics in influencer marketing and online advertising. It represents the cost to reach 1,000 views. The formula is straightforward:

CPM = (price / views) × 1000

For example, if you pay an influencer $500 for a post that gets 100,000 views, your CPM is (500 / 100,000) × 1000 = $5. That's an excellent price — well below the market average on most platforms.

CPM vs CPV vs CPE — differences

CPV (Cost Per View) is the cost of a single view — simply CPM / 1000. CPE (Cost Per Engagement) is the cost per interaction (like, comment). Our calculator computes all three metrics simultaneously, assuming an average engagement rate of 4%.

Average CPM rates in 2026

CPM rates vary significantly by platform and category. YouTube campaigns are the most expensive ($20-100 CPM) due to longer formats and engaged audiences. Instagram is mid-range ($12-65), while TikTok offers the lowest rates ($4-45) but the greatest organic reach.

Categories like finance and business have the highest CPMs (up to $100 on YouTube), while entertainment, music and kids content is the cheapest. Full benchmarks are available in the table below.

Related tools

The CPM calculator is just the start. Also check:

Full influencer analysis — CPM, engagement, fake followers, pricing in one report
Influencer ranking — top 100 creators on each platform
Pricing calculator — estimate costs for different content types
Engagement rate calculator — check if the audience is real and active

Frequently Asked Questions

What is CPM?

CPM (Cost Per Mille) is the cost to reach 1,000 views or impressions. Formula: CPM = (price / views) x 1000. It is the most common metric in influencer marketing and online advertising for comparing campaign efficiency.

What is a good CPM for influencer marketing?

It depends on the platform and category. TikTok has the lowest CPM ($8-25), Instagram is mid-range ($12-40), and YouTube has the highest ($20-60). Finance and tech have the highest rates, while entertainment and music have the lowest.

What is the difference between CPM and CPV?

CPM is the cost per 1,000 views, while CPV (Cost Per View) is the cost of a single view. CPV = CPM / 1000. CPM is more commonly used in industry benchmarks because larger numbers are easier to compare.

How do I calculate the CPM of an influencer campaign?

The formula is simple: CPM = (post price / number of views) x 1000. For example, if you pay an influencer $500 for a post that gets 100,000 views, the CPM is (500 / 100,000) x 1000 = $5.

Why is YouTube CPM higher than TikTok?

YouTube offers longer formats (10-30 min videos), more engaged audiences and better targeting. TikTok has lower CPM but greater organic reach and viral potential. The choice depends on your campaign goals.

Is this CPM calculator free?

Yes, our CPM calculator is completely free and requires no registration. You can calculate CPM, CPV and CPE without limits. Below the calculator you will also find current CPM benchmarks for 23 categories across 3 platforms.

Category	Min CPM	Avg CPM	Max CPM	Avg Engagement
Lifestyle	60 PLN	120 PLN	200 PLN	4%
Beauty	70 PLN	140 PLN	240 PLN	4.5%
Fitness	50 PLN	100 PLN	180 PLN	3.5%
Sport	55 PLN	110 PLN	200 PLN	4%
Gaming	40 PLN	80 PLN	150 PLN	5%
Tech	90 PLN	180 PLN	320 PLN	3%
Business	100 PLN	200 PLN	380 PLN	2.5%
Food	45 PLN	90 PLN	160 PLN	4%
Travel	65 PLN	130 PLN	230 PLN	3.5%
Fashion	75 PLN	150 PLN	270 PLN	4%
Education	50 PLN	100 PLN	180 PLN	3%
Entertainment	35 PLN	70 PLN	130 PLN	5.5%
Music	30 PLN	60 PLN	120 PLN	4%
Kids	28 PLN	55 PLN	100 PLN	3%
Pets	32 PLN	65 PLN	120 PLN	5%
Art	42 PLN	85 PLN	160 PLN	4%
Automotive	75 PLN	150 PLN	280 PLN	4.5%
Home & Decor	55 PLN	110 PLN	200 PLN	3.5%
Health	65 PLN	130 PLN	240 PLN	3%
Finance	110 PLN	220 PLN	400 PLN	2.5%
DIY	48 PLN	95 PLN	175 PLN	4.5%
Science	60 PLN	120 PLN	220 PLN	3.5%
Other	50 PLN	100 PLN	180 PLN	3.5%

Category	Min CPM	Avg CPM	Max CPM	Avg Engagement
Lifestyle	40 PLN	80 PLN	140 PLN	4.5%
Beauty	50 PLN	100 PLN	180 PLN	5%
Fitness	35 PLN	70 PLN	130 PLN	5%
Sport	38 PLN	75 PLN	140 PLN	5.5%
Gaming	28 PLN	55 PLN	100 PLN	3.5%
Tech	55 PLN	110 PLN	200 PLN	2.5%
Business	65 PLN	130 PLN	240 PLN	2%
Food	32 PLN	65 PLN	120 PLN	5.5%
Travel	45 PLN	90 PLN	165 PLN	4%
Fashion	55 PLN	110 PLN	200 PLN	5%
Education	35 PLN	70 PLN	130 PLN	2.5%
Entertainment	28 PLN	55 PLN	100 PLN	5%
Music	25 PLN	50 PLN	95 PLN	4.5%
Kids	22 PLN	45 PLN	85 PLN	3.5%
Pets	28 PLN	55 PLN	100 PLN	6%
Art	35 PLN	70 PLN	130 PLN	5.5%
Automotive	48 PLN	95 PLN	175 PLN	3.5%
Home & Decor	42 PLN	85 PLN	155 PLN	5%
Health	45 PLN	90 PLN	165 PLN	4%
Finance	70 PLN	140 PLN	260 PLN	2%
DIY	35 PLN	70 PLN	130 PLN	5.5%
Science	40 PLN	80 PLN	150 PLN	3%
Other	35 PLN	70 PLN	130 PLN	4%

Category	Min CPM	Avg CPM	Max CPM	Avg Engagement
Lifestyle	25 PLN	50 PLN	90 PLN	7%
Beauty	30 PLN	60 PLN	110 PLN	8%
Fitness	22 PLN	45 PLN	85 PLN	7.5%
Sport	25 PLN	50 PLN	95 PLN	8%
Gaming	18 PLN	35 PLN	70 PLN	8%
Tech	35 PLN	70 PLN	130 PLN	5.5%
Business	42 PLN	85 PLN	160 PLN	4.5%
Food	20 PLN	40 PLN	75 PLN	8.5%
Travel	28 PLN	55 PLN	100 PLN	6.5%
Fashion	32 PLN	65 PLN	120 PLN	7%
Education	25 PLN	50 PLN	95 PLN	5.5%
Entertainment	18 PLN	35 PLN	65 PLN	9%
Music	15 PLN	30 PLN	60 PLN	8%
Kids	15 PLN	30 PLN	55 PLN	7%
Pets	18 PLN	35 PLN	65 PLN	9.5%
Art	22 PLN	45 PLN	85 PLN	7.5%
Automotive	30 PLN	60 PLN	115 PLN	6.5%
Home & Decor	25 PLN	50 PLN	95 PLN	7%
Health	28 PLN	55 PLN	105 PLN	6%
Finance	45 PLN	90 PLN	170 PLN	4.5%
DIY	22 PLN	45 PLN	85 PLN	8%
Science	28 PLN	55 PLN	100 PLN	6.5%
Other	22 PLN	45 PLN	85 PLN	6.5%

CPM Calculator

How it works?

What is CPM and how to calculate it?

CPM vs CPV vs CPE — differences

Average CPM rates in 2026

Related tools

Frequently Asked Questions

CPM Benchmarks 2026

How to read the table:

▶YouTube

📷Instagram

♪TikTok